Thursday begins the four day run of the largest music festival in the Northwoods and a local chamber director says it's good business for Rhinelander.
The Hodag Country Festival annually brings 20,000 or more fans to the grounds in the Town of Pine Lake.
Chamber of Commerce Director Lauren Sackett says those visitors are spending money locally...
"..It's an estimate through the Department of Tourism that people who stay overnight in an area tend to spend about $160 per day in the community that they're in, whether it's on lodging or gas, food, etc. That really does impact the community of Rhinelander...."
While many people camp on the grounds, many stay in the local lodging places and campgrounds, but other businesses are impacted too...
"...We've heard of a lot of different people out searching for their Hodag souvenirs. I'm sure businesses that carry Hodag merchandise are going to be affected along with gas stations. Whether they're getting here or going they need to be getting gas...."
Festival attendees are facing a challenge getting around Rhinelander with two major detours on main roads into the city.
Some of the top artists this year include annual favorite Neal McCoy, Lady Antebellum, LoCash, Gary Allen, Marshall Tucker and a dozen more acts.