The Department of Tourism has given financial support to promote the Nicolet Wolf River Scenic Byway through Langlade, Forest, Oneida and Vilas counties.
This week, Tourism Northern Regional representative Jeff Anderson presented a nearly $39,000 check to the Forest County Economic Development Partnership to promote the byway this fall.
Partnership spokesperson Mark Ferris details how the promotion money will be used...
"..The promotion will go from the day after Labor Day to September 4 until October 31. A JEM grant is designed to target a "shoulder" season(off season). We felt fall colors is a picturesque time in the Northwoods. This is when people love to be up here..."
Ferris says they will have creative mapping and an app for traveler's mobile devices that will identify destinations on the 145 mile stretch...
"...It will include recreeational opportunities. It will include dining, lodging, retail, trails, virtually everything that is on the Byway will be available to them. They can use the app, the can click on a destination, it will open their website. It will open up information. It will tell them how to get there and what is available with that destination..."
The Wolf River Scenic Byway begins at the north end of the Menominee reservation along state highway 55. State Highway 55 is the primary route, and segments of State Highways 32, 52 and 70, form a route configured as a double loop or figure “8”.