Duke's Outboards

Ben Meyer/WXPR

On a hot, sunny day last week, Jim Montgomery pulled a 1958 Evinrude Lark outboard motor outside his repair shop for a tune-up.

Montgomery pointed to the “fancy chrome on the hood,” a sign that, although the motor is now vintage, it was considered deluxe at the time.

Montgomery owns Duke’s Outboard Service just outside Rhinelander. Long ago, he lost count of the number of Evinrude motors he’s fixed.

“I have no idea. Just a lot. Thousands,” he said.

Jim Montgomery

An outboard motor hung on the back of a well used fishing boat is an iconic symbol of summer in the Northwoods.  For years in the Northcentral Wisconsin lakes country of Oneida and Vilas counties, if someone had an outboard motor in need of repair, there was no question of where to take it - Duke’s Outboards.  Dukes was a Northwoods institution for more than 60 years.