Minocqua Chamber of Commerce

Minocqua Chamber Rebrands Its Marketing Strategy

Jan 14, 2020
Dean S. Acheson photo

MINOCQUA – Out with the old, in with the new.

So says the Minocqua Area Chamber of Commerce and Visitors Bureau, which, Monday, announced that “Let’s Minocqua” would become the public face of both its marketing strategy and the organization’s name.

Representing the three communities of Minocqua, Woodruff and Arbor Vitae, the chamber board of directors decided it was time to update its marketing strategy, especially after the community of Lake Tomahawk exited both the chamber and the local room tax commission.

Minocqua Area Chamber of Commerce

Minocqua is the host city beginning Friday for the Small Town Baseball World Series and thousands of visitors are likely to stop by to watch the action. This tournament is the culmination of hardball baseball playoffs for 10 to 14 year olds, with the provision that the teams all come from small towns, and are not all-star squads.

Jane Kincheloe of  the Minocqua Area Chamber of Commerce says there's lots of interest...

Minocqua Chamber of Commerce

The conditions are right with our mountains of recent snow, so a large snow sculpture is about to be built in front of the Mincoqua Chamber of Commerce.

The 30-foot-tall snowman Snowmy Kromer will be built next week.

Chamber of Commerce Executive Director Krystal Westfahl says the mild and dry weather of December and January made it look like Snowmy wasn't going to happen. But she says with the big dumps of snow, Snowmy will become a reality.

Volunteers and some local businesses make it happen, says Westfahl...

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The Northwoods has hundreds of thousands of tourists each year, but a shortage of seasonal workers has caused the Minocqua Area Chamber of Commerce to convene a meeting to see what can be done.

Executive Director Krystal Westfahl says the Northwoods economy is becoming dependent on a shrinking work force...

"....We've been seeing a workforce shortage across the state. It impacts us in the north a little bit more because of the type of businesses we have here. We 've been seeing a steady decline in the amount of people we have available to work..."

Giant Snowman Returns To Minocqua

Feb 15, 2018
Minocqua Chamber of Commerce & John Noltner Photography

A beloved figure is back in Minocqua and unlike some fair weather friends, he’s here for the duration of the winter season.

Minocqua Area Chamber staff and volunteers spent Tuesday through Thursday building and shaping Snowmy Kromer, the 2018 edition of the 30-foot snowman that captured the imagination of people near and far back in 2015.

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The Minocqua Chamber of Commerce is surveying its members and has joined a lobbying effort to oppose a rumored Trump Administration move to cancel student exchange visas.

The J-1 Visa Exchange Visitor Plan enables youth from foreign nations to come to America to experience the culture. Northwoods tourism industries have employed students from many nations to fill a labor shortage.

Chamber Executive Krystal Westfahl says they are joining a larger effort....

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Minocqua will host the sixth annual No Frills Marathon Saturday and a state marketing grant is helping bring in new participants. It also is helping with the area's bottom line.

Chamber of Commerce Executive Director Krystal Westfahl says the event began as a marathon along the Bearskin Trail from Tomahawk to Minocqua.

Last year she says they got a state Joint Effort Marketing grant to try to bring in half-marathon participants and they focused on bringing more half-marathon runners this year. The Department of Tourism provided a $3,250 dollar grant this year as well....

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As the summer tourism season approaches, two Lakeland-area groups are bringing in an expert to get businesses prepared for the influx of summer tourists.

The Marywood Franciscan Spirituality Center in Arbor Vitae and the Minocqua Chamber of Commerce are bringing in the Director of Corporate Communications, Leadership Development and Training for the Kwik Trip company, John McHugh.

Sister Elizabeth Amman is Director at Marywood and one of the sponsors of McHugh's appearance in Minocqua.

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Digital media users are likely to find more information as the Minocqua Area Chamber of Commerce has launched their new website.

Chamber Director Krystal Westfahl says the website is already producing results...

"....we've seen a huge increase in our traffic via mobile simply by optimizing our website. Traditionally we've seen anywhere from 75 to 80 percent of our viewership is coming from just the computer. Now we're seeing about half from our computer and the other half is from tablet or mobile and that's in the last three weeks..."

Businesses Spring Up In Minocqua

Apr 13, 2016
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The Minocqua Plan Commission has sent a trio of new and expanded business plans to the town board with recommendations to approve them.

Northwoods Zip Lines unveiled plans Tuesday to add another 3 zip lines and aerial trekking elements to their complex south of the Island of Minocqua. But a proposal to add a team building option was held over for more information, including impact on sanitary facilities.

Minocqua Chamber to Add Space

Sep 1, 2014

Minocqua’s Chamber of Commerce is planning an expansion.

The project calls for building a new room about 900 square feet in size, which can be used for meetings and event preparation. 

As Board President Buck Drossart explains, the growing scale of chamber events and membership has been putting a strain on existing space. 

“We were outgrowing the available space that we had.  And we felt it was time to expand, and offer a much larger more conducive space to our staff, board of directors, and our membership.”

Minocqua Chamber Welcomes Krystal Westfahl

Aug 26, 2014

Minocqua’s Chamber of Commerce has a new executive director.  Krystal Westfahl started the job last week, filling the position vacated by outgoing director Kim Baltus, who was there for three years.

Westfahl is an Appleton native, who spent time in the Northwoods growing up while visiting the Mellen area.  She says she’s excited to get to know Minocqua. 

Minocqua 51 Construction Set to Take a Break Soon

Jun 13, 2014
Grant Hollingworth

Construction along Highway 51 is getting closer to completion.  But it will still be jamming up traffic and slowing business for a little while longer. 

“Here in Minocqua and there is lots of construction going on, lots of traffic and heavy equipment, whole lanes are torn up…” 

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A different approach to marketing Northwoods winter recreation has come out of a state-funded survey.

The five county, three-year study was funded by the Department of Tourism for Vilas, Oneida, Forest, Lincoln and Langlade counties. Milwaukee area residents showed not only a liking for snowmobiling and ice fishing, but silent sports showed strong favor, says Kim Baltus of the Minocqua Area Chamber of Commerce...

 

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There were plenty of beef roasts, one Weinermobile and lots of visitors.

It's the last description that makes the Minocqua Area Chamber of Commerce folks happy. The 49th annual Beef-A-Rama celebration found large crowds and generally good weather with a bit of rain.

Director Kim Baltus...

 

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