Fall colors are arriving and the Department of Tourism and others are hoping travelers use the state's newest scenic byway.
The Forest County Economic Development Partnership received a $35,000 Joint Effort Marketing Grant recently from the state to promote the Nicolet- Wolf River Scenic Byway.
The Byway spans 145 miles across Langlade, Forest, Oneida and Vilas counties, and includes state highways 55, 64, and 32 and 70, and U.S. Higway 8.
A major portion of the route follows along the Wolf River.
The campaign runs through November to highlight fall colors. Department of Tourism spokesperson Kristina LeVan hopes travelers will check it out...
"...What they want to do is encourage travelers to come to the new scenic byway during the fall season and explore everything the area has to offer. That could be outdoor recreation opportunities with the river or outdoor opportunities along the river...biking...hiking..just making sure that visitors know about the scenic byway and what the communities around the scenic byway have to offer..."
The "Fall in Love with the Byway" campaign will use the state funds to buy online, print and radio advertising, showcasing the communities along the Byway. The state estimates more than 4,600 visitors will follow up on the campaign.
In 2019, the state funded 62 JEM projects totaling more than $1.1 million in marketing money. The state estimates visitor spending topped $61 million.