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Planned Giving

Planned gifts strengthen WXPR—today and for generations to come.

Planned giving includes a range of thoughtful ways to support WXPR—some that make an immediate impact, some that provide income to you, and others that leave a lasting legacy.

Many supporters choose gifts that help now, such as Qualified Charitable Distributions (QCDs) from an IRA, which can satisfy Required Minimum Distributions while reducing taxable income and directly strengthening listener-powered public radio today.

Others explore gifts that provide income, including charitable gift annuities or trusts, which can offer steady payments during retirement while supporting WXPR’s mission.

And many choose gifts that help later, such as bequests in a will or trust, ensuring that WXPR continues serving the Northwoods well into the future.

Like a university, church, or hospital, WXPR depends on a stable mix of immediate and long-term support. Planned gifts allow you to align your financial goals with your values—supporting trusted local journalism, music, and community connection in ways that can be both meaningful and tax wise.

For questions about planned giving, please contact Development Director Phoebe Spier by email or at 715-362-6000 ext 205. We also encourage you to consult with your attorney or tax advisor to determine what options best fit your individual circumstances.

Important Info:

  • White Pine Community Broadcasting, Inc. is WXPR's legal name. WXPR is a 501(c)(3) nonprofit. Federal Tax ID: 39-1341618
  • Helpful language as you plan your gift:
    • Sample language for an unrestricted gift:
      I give _____[the sum, percentage, or description of property] to White Pine Community Broadcasting, Inc., Rhinelander, Wisconsin to be used for its general tax-exempt purposes, but without other restriction as to use.
    • Sample language for a restricted endowment gift:
      I give _____ [the sum, percentage, or description of property] to White Pine Community Broadcasting, Inc., Rhinelander, Wisconsin to be added to the endowment fund.

The following summaries provide additional information on planned gift opportunities:

Bequests

You can make a gift to WXPR Public Radio through your will, or via a codicil to your will. This is a bequest. You can bequeath a specific sum, or a percentage of your estate or specific property. A bequest enables you to make a lasting gift to WXPR, while providing the security of knowing that you have complete access to your assets should you need them for medical or other expenses. A bequest may also enable you to reduce estate taxes.

Charitable Gift Annuities

A charitable gift annuity is a contract between you and the WXPR Endowment Fund whereby you transfer cash or securities to the Endowment and, in exchange, the Endowment agrees to pay you (and/ or another beneficiary) a guaranteed fixed income for life. You receive a current income tax deduction and a portion of the income you receive is a non-taxable return of principal. If the gift annuity is funded with long-term appreciated property, capital gains tax is avoided on part of the gift and deferred on the balance.

Donor Advised Funds

Donor Advised Funds are charitable giving accounts legally controlled by a charitable sponsor, but the donor who funds the account gets to recommend which organization to support, the gift amount, and when the gift should be given. If you have a Donor Advised Fund, you can make your annual contribution to WXPR by recommending a grant. Learn more HERE.

Gifts of Appreciated Stock

Many people have securities that have increased greatly in value since their purchase. By using these stocks for charitable giving, donors can conserve cash for other uses and maximize the value of their gifts. Donors can deduct the full fair market value of appreciated securities and pay no capital gains on their transfer to public broadcasting. This can reduce the cost of making a gift or increase the amount you can afford to give.

Life Insurance

A simple way to make a significant future gift is to name the WXPR Endowment Fund as the beneficiary to receive all or a portion of the proceeds of a life insurance policy no longer needed for its original purpose, or to purchase a new policy for the benefit of WXPR Public Radio. You should contact your insurance agent to discuss how best to make such a gift. He or she can work with WXPR staff to meet your charitable giving goals.

Memorial Gifts

Any of the planned giving ideas discussed here can become an enduring tribute to a family member or other loved one. A member of the WXPR staff would be glad to assist you in choosing an appropriate commemoration for your gift in memory or honor of someone special. In addition, you may want to celebrate a special event - a birthday, anniversary, graduation, bar mitzvah or holiday - by making a gift to WXPR in honor or memory of a loved one. Such gifts bring pleasure to those who otherwise may not be able to contribute.

Retirement Plan Gifts

You may have accumulated funds in your company pension plan, IRA or other private retirement account which are beyond your needs or potentially subject to the federal excise tax on over-funded retirement plans. It may be convenient and beneficial to make a current or future charitable gift to WXPR Public Radio from those accounts.