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Mirror of the Northwoods. Window on the World.
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About WXPR


WXPR Mission:

WXPR exists to inform, entertain, and engage our community; enrich lives with music, information, and interaction; and build positive lasting relationships.

WXPR Values:

  • Local: We give voice to the community.
  • Unique: We express the culture of the Northwoods.
  • Public: We work collaboratively toward collective impact.
  • Quality: We hold high programming and presence standards.
  • Leadership: We lead within our region in ways that create pride and connection.
  • Inclusion: We are committed to equity, diversity, accessibility, inclusion.
  • Balance: We bring the world to the Northwoods and the Northwoods to the world.

WXPR Vision:

  • Relevant: Our region will have a broadcast media hub that continues to be relevant to our region’s needs in programming, news, and a “Northwoods Culture."
  • Representative: Our region will have a broadcast media hub that is responsive to younger and broadly diverse demographics.
  • Built on Partnership: Our region will have a broadcast media hub that is collaborative with anchor community partners.
  • Local: Our region will have a broadcast media hub that is the No. 1 primary choice for celebration of our local, Northwoods culture.
  • Sustainable: Our region will have a broadcast media hub that is both nimble enough to navigate change as well as secure both financially and in human resources to our community and improve the world.

About WXPR

WXPR is an independent, community-licensed public radio station founded in 1983 and operated by White Pine Community Broadcasting, Inc. From studios at 28 North Stevens Street in downtown Rhinelander, Wisconsin, WXPR can be heard at 91.7fm in a 70 mile radius of Rhinelander, with extended service to Ironwood, Michigan via translator at 100.9fm, and through a shared transmitter in Wausau, Wisconsin at 91.9fm WXPW. 

The station is proud of the WXPR community. From the Rhinelander studios, scores of volunteer on-air hosts produce and deliver 70 hours of unique music programming weekly incorporating classical, blues, jazz, contemporary, American standards, polka, folk, bluegrass, and traditional country. 

The station is governed by a 12 member volunteer Board of Directors of which half are elected by the membership and the other half selected by the Board. With an annual contribution of $25 an individual can become a memberof WXPR. 

WXPR also benefits from a volunteer Community Advisory Board. This group was established in compliance with the requirements of the Corporation for Public Broadcasting and the Communications Act of 1934. The purpose of the advisory board is to provide a vehicle for effective community input to the station about programming, community service, and impact on the community.

Local news is a station priority. Given the rural nature of northern Wisconsin, local coverage is essential to the mission of informing citizens of significant issues facing society. For that reason, WXPR employs a News Director to investigate and produce local news in multiple formats:

  • Features that explore the details surrounding news headlines and events.
  • Long format forums and roundtable discussions on issues important to the WXPR listening community.

WXPR is an affiliate of National Public Radio, Public Radio International, American Public Media, and Native Voice One. The station also obtains programming from a variety of independent sources. 
WXPR Public Radio supports the values represented by the Public Media Code of Integrity.

If you would like to know more about opportunities in the WXPR community, please contact WXPR 715-362-6000.

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