Two people went to the hospital after a crash on Highway 17 north of Rhinelander.
The Pine Lake Fire Department said they got called out to assist at 3:45 p.m. Thursday.
A pick-up truck had apparently crossed the centerline just south of Cross Country Road, and struck an SUV headed the other direction.
Both drivers were hurt, and taken to Aspirus hospital.
A helicopter was also called and routed to Aspirus Hospital.
Traffic backed up in both directions as Highway 17 had to be shut down for a time.
The Oneida County Sheriff’s Department and Rhinelander Medic 9-1 also responded to the call.