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Alzheimer's Association Holds "Longest Day" Fundraiser Saturday

Alzheimer's Association

More than 5 million Americans have Alzheimer's Disease and the number could nearly triple by 2050.

Saturday, June 20 is the longest day of the year. The Alzheimer's Association uses this day as a "day of action" to hold The Longest Day fundraising activities nationwide,as Wisconsin Longest Day manager Cari Josephson explains...

"We take time that day to honor our loved ones and to shine a light on Alzheimer's Disease and all of the people either afflicted with the disease or the caregivers that are taking care of the people with the disease..."

But this year is different because of the coronavirus. As Josephson explains, each person raises money as a do-it-yourself fundraiser.

"Some people do craft sales, bake sales, things like that. This year we have people doing 'drive-by' sales or virtual sales where they offer items on line and then ship them..."

Josephson says the goal in the COVID-19 environment is to get as many people goals. She says a second goal is to spread awareness about the disease.

This event coincides with Alzheimer's & Brain Awareness Month in June.

More information is here.

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