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Local FACT Group Studies How Tobacco Is Marketed To Youth

City of Boston archives-Wikimedia Commons

FACT is a statewide program dedicated to preventing youth tobacco use.

Recently Rhinelander teens took part in researching tobacco advertising here. Oneida County Community Health Specialist Jenny Chiamulera says there's a FACT group at James Williams Middle School.

She says recently some of the local group did some checking at retail outlets as part of a state effort..

"...We're trying to discover and document different advertising, tobacco advertising, that is happening in our retail stores. We're looking at advertising inside and outside the store. We're looking at price discounts that are available. We're looking at where the products are placed in the store. The youth find it really interesting...."

She says they learned how tobacco markets to specific populations, such as tobacco flavors targeted at younger people...

"...The retail assessments, the pure purpose of that is to find out what kind of advertising is happening in our retail stores...."

The Northwoods Tobacco-Free Coalition partners with the School District of Rhinelander to have the FACT program. Teachers at the middle school are the facilitators for the program. She says it's youth led, peer-to-peer advocacy and more will be seen during the school year.

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