A U.S Congressman who represents Wisconsin’s rural Northwoods in Congress entered the governor’s race in the battleground state on Tuesday, shaking up the Republican primary.
U.S. Rep. Tom Tiffany becomes the front-runner over the two other announced Republican candidates who have less name recognition and support from key conservative donors.
Tiffany announced his bid for governor on “The Dan O’Donnell Show,” describing the decision as a “great challenge but also a great opportunity.
“I have the experience both in the private sector and the public sector to be able to work from day one,” he said, when asked what differentiates him from the two other Republicans in the race.
“I give us the best chance to win in 2026,” he said.
The governor’s race is open for the first time in 16 years after Democratic Gov. Tony Evers decided against seeking a third term. Numerous Democrats are running, but there is no clear front-runner and Evers hasn’t endorsed anyone.
Tiffany’s launch did not come with an immediate endorsement from Trump, which will be key in the GOP primary in August 2026.
But Tiffany has the inside track given his longtime support of the president. Another GOP candidate, businessman Bill Berrien, has faced fierce criticism on conservative talk radio after he backed former United Nations Ambassador Nikki Haley in the 2024 primary and said in August 2020 that he hadn’t decided whether to support Trump.
The third Republican in the race, Washington County Executive Josh Schoemann, has also tried to court Trump voters. He represents a suburban Milwaukee county that Trump won with 67% of the vote in 2024.
Reacting to Tiffany’s announcement, Schoemann said he looked forward to a primary “focused on ideas and winning back the governor’s office.”
Even if he lands a Trump endorsement, Tiffany faces hurdles. In the past 36 years, gubernatorial candidates who were the same party as the president in a midterm election have lost every time, except for Evers in 2022.
Tiffany has cruised to victory in the vast 7th Congressional District — which covers nearly 19,000 square miles (50,000 square kilometers) encompassing all or part of 20 counties. Tiffany won a special election in 2020 after the resignation of Sean Duffy, who is now Trump’s transportation secretary. Tiffany won that race by 14 points and has won reelection by more than 20 points in each of his three reelections.
But candidates from deep-red rural northern Wisconsin have struggled to win statewide elections, largely because of the huge number of Democratic voters in the state’s two largest cities, Milwaukee and Madison.
Prior to being elected to Congress, Tiffany served just over seven years in the state Legislature. During his tenure, he was a close ally of then-Gov. Scott Walker and voted to pass a law that effectively ended collective bargaining for most public workers.
Tiffany also voted in favor of legalizing concealed carry and angered environmentalists by trying to repeal a state mining moratorium to clear the way for an open-pit mine in northern Wisconsin.
In Congress, Tiffany has upset animal rights activists with his push to take the gray wolf off the endangered species list, which would open the door to wolf hunting seasons.
In 2020, Tiffany voted against accepting the electoral college votes from Arizona and Pennsylvania as part of an effort to overturn Democrat Joe Biden’s win. He was one of just 14 Republican House members in 2021 who voted against making Juneteenth a national holiday.
Wisconsin Democratic Party Chairman Devin Remiker called Tiffany a “bought and paid for stooge,” highlighting his support for Trump’s tariffs, his push to ban abortions around six weeks of pregnancy and his opposition to raising the minimum wage.
“We’re going to show Wisconsinites what a fraud he is and defeat him next November,” Remiker said.
Tiffany, 67, was born on a dairy farm and ran a tourist boat business for 20 years. He has played up his rural Wisconsin roots in past campaigns, which included ads featuring his elderly mother and one in which he slings cow manure to make a point about how he would work with Trump to clean up Washington.
The most prominent Democratic candidates for governor are Lt. Gov. Sara Rodriguez; Milwaukee County Executive David Crowley; state Sen. Kelda Roys and state Rep. Francesca Hong. Others considering getting in include Attorney General Josh Kaul, former Lt. Gov. Mandela Barnes and former state economic development director Missy Hughes.
