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Summerfest vendors have mixed feelings about turnout, sales

MAHDI ATIF / Summerfest Facebook

The return of a popular annual music festival in Milwaukee wasn’t what some vendors expected.

After the event was canceled last year due to the coronavirus, Summerfest 2021 ended with mixed reports.

Sellers who set up shop for the first time generally marked it a success, but many longtime vendors did not share that view.

They said crowds picked up toward the end of the two-week concert, but remained low compared to previous years.

Surging cases of the delta variant and new pandemic protocols were cited as possible factors.

Event officials have not provided daily attendance numbers and would not comment on the numbers while the event was running.

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