This story was produced and originally published by Wisconsin Watch, a nonprofit, nonpartisan newsroom. It was made possible by donors like you.
Some of the top speakers at the Republican Party of Wisconsin’s annual convention in the Wisconsin Dells Saturday included 84-year-old former Gov. Tommy Thompson, 77-year-old U.S. Education Secretary Linda McMahon, 71-year-old U.S. Sen. Ron Johnson and 68-year-old U.S. Rep. Tom Tiffany, now officially the party’s endorsed candidate in this year’s governor’s race.
As the old guard GOP leaders championed unity and warned of the dangers of “radical” Democrats, some took the stage to remind the party faithful they needed to look to the next generation of voters in Wisconsin to win in November.
“Welcome these young people,” said Waukesha County Republican Party chair Terry Dittrich, pointing to the Wisconsin Young Republicans, Turning Point USA and Americans for Prosperity — groups that had speaking roles or tables with materials in the hallway outside the convention hall. “They are the future. They’re smart, they’re tech savvy and they just need guidance, and in some cases they need us to just listen to their ideas. …We’re all a bit older, but the bottom line is there’s a really nice fledgling group of young people who want to be involved in this process, and they’re the future.”
Young people could be the key for Republicans hoping to win back the governor’s office and hang on to the Legislature this fall. Support from young men in particular helped President Donald Trump win in 2024, but that support has softened as the national mood has turned against the party that controls the White House and Congress.
As Republicans attempt to connect with young people in 2026, they do so without Charlie Kirk, the 31-year-old conservative activist and founder of Turning Point USA who was assassinated last year during an event on a college campus. Speakers and candidates on Saturday recognized the need to engage with young voters like Kirk did.
Conservatives are still reeling from Kirk’s death and haven’t found someone like him to connect with young people, said Michael Alfonso, the 26-year-old Trump-endorsed candidate and son-in-law of U.S. Transportation Secretary Sean Duffy who is among four Republicans and three Democrats running to replace Tiffany in the 7th Congressional District.
“I think having young voices that are brave enough to step up is going to make a huge difference,” Alfonso said. “Because I don't think one person could ever fill Charlie's shoes, but I think maybe a thousand could.”
A CBS exit poll from the 2024 presidential election shows that while voters under age 30 were overall more likely to vote for former Vice President Kamala Harris, Trump made inroads with that age group. In 2020, 60% of under-30 voters favored former President Joe Biden and 39% voted for Trump. In 2024, Harris received 54% of the under-30 vote and Trump won 43%.
A recent Harvard Youth Poll conducted by the university’s Institute of Politics found Democrats leading Republicans 45% to 26% in a generic ballot of registered voters ages 18 to 29. Just 35% of young people surveyed said they will “definitely” vote in this year’s midterm elections, but the Harvard poll found a political enthusiasm gap, with 55% of young Democrats saying they will vote this year compared with 35% of young Republicans and 25% of young independents.
Former Gov. Scott Walker, who turned 43 the day he was first elected in 2010 and now runs the conservative group Young America’s Foundation, encouraged the mostly middle-aged and older crowd to reach out to young people and build enthusiasm as the country prepares to celebrate the 250th anniversary of the signing of the Declaration of Independence. Walker noted many of the Founding Fathers were younger than 40 when they signed the document.
“I tell you all those stories here this afternoon, not for a history lesson, although I love history, but to remind you and to remind those that we work with and serve with and live next to that you're never too old or too young to fight for freedom,” Walker said on Saturday.
The Republican Party of Wisconsin plans to visit college campuses across Wisconsin and tap campus resources to reach young voters and make the case for conservative candidates, state party chair Brian Schimming said. It’s important for Republicans to connect with young people early, when they’re more likely to stick with a political party throughout their lives, Schimming said.
“We're going to have a very active presence on the campuses and our coalition groups, who do campuses as well, AFP, Turning Point, all the other groups,” Schimming said. “We are not leaving the campuses alone.”
Republican U.S. Rep. Derrick Van Orden, who faces a nationally watched tight reelection race for the 3rd Congressional District this November, said Wisconsin Republicans should take young people seriously and engage them with facts about Republican priorities. He noted a lot of people in Saturday’s crowd had white hair matching his beard.
“I didn't bleach this, so we got to make sure that we have more people with your color hair than mine,” he told reporters on Saturday.
He noted his youngest child is 27.
“These are the young people that were locked in their homes. They were forced to wear masks, they were forced to get an injection that they didn’t agree with or they would not be able to go to college. They were told if they write something wrong on the internet that they would be banned from everything,” Van Orden said. “They saw their hero, Charlie Kirk, assassinated live on television, so the younger generation is completely motivated because they want freedom and they look at the Republican Party as the party of freedom.”
Tiffany emphasizes ‘affordability’ as top issue
In the Wisconsin governor’s race, Republicans young and old have rallied around Tiffany as their best chance to retake the governor’s mansion. Wisconsin College Republicans endorsed Tiffany in September, before the party coalesced around his candidacy in late January after the Trump endorsement.
It’s Tiffany’s vision on affordability, from freezing property taxes to lowering utility costs, that has resonated with young Republicans and should connect with young voters across Wisconsin this fall, said Kyle Schroeder, the 29-year-old chair of Wisconsin Young Republicans, who spoke on stage at the convention Saturday.
“Even though that is a broad stance for everyone, it resonates so much with the younger generation,” Schroeder said about affordability. “We're starting families and we are trying to plant our roots in a community post-college. We have great universities around Wisconsin. Whether we want people staying here in Wisconsin or moving to another state, we need to attract those workers and young workers, too.”
Tiffany is about a decade older than the oldest top Democratic gubernatorial candidates. The current top-polling candidates, Madison State Rep. Francesca Hong and former Lt. Gov. Mandela Barnes, are in their late 30s. Tiffany joined the state Assembly in the 2010 Republican wave that now risks losing legislative control for the first time in 16 years.
Tiffany told reporters Saturday he believes young people are pessimistic about economic opportunities in Wisconsin during Democratic Gov. Tony Evers’ eight years in office, but emphasizing affordability will help him make inroads with young voters.
“I want them to be optimistic about Wisconsin, and how you do that is you make the state more affordable,” Tiffany said. “We reduce property taxes, then freeze them. We reduce utility rates.”
Emily Stuckey, a Democratic Party of Wisconsin spokesperson, described Tiffany in a statement Saturday as the “GOP’s most expensive choice for governor.”
“From his unfettered commitment to Washington Republicans' MAGA agenda that drives up healthcare premiums and guts coverage, to his support for tariffs that devastate farmers and policies that continue to drive gas and grocery prices higher by the day,” Stuckey said. “The Republican Party of Wisconsin endorsed a candidate who is ready and willing to squeeze every last dollar he can out of working Wisconsinites.”
This article first appeared on Wisconsin Watch and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
