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Tourism Spending Takes a 30% Hit Due to Coronavirus


State tourism officials say the coronavirus pandemic caused a 30% decline in direct spending by tourists in Wisconsin in 2020, but they are optimistic the industry will rebound this year.

According to the Wisconsin Department of Tourism, spending dropped about $4 billion last year to $9.8 billion.  

All of Wisconsin’s 72 counties experienced a decline in tourism activity last year compared to 2019.

But officials say the first four months of this year are shaping up to be better than 2019.

National research shows 87% of Americans plan to travel in the next six months.

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