Tourism

Oneida and Vilas Counties each recorded more than $400 million in tourism economic impact in 2025.It’s a new record for those counties that also saw roughly $315 million in direct visitor spending.

The Governor’s office says Wisconsin tourism had $27 billion in total economic impact in 2025

The National Marine Manufacturers Association estimates that 100 million Americans go boating each year

7th annual SirenCon takes place Saturday, May 30th

Governor Evers and Wisconsin's Tourism Secretary take a bike ride on trails at Athens

Wisconsin Tourism Secretary Anne Sayers says outdoor recreation continues to be one of the top reasons visitors choose Wisconsin

Oneida County will now allow for shorter stays at tourist rooming houses—while still limiting the number of times a rental can be rented out each week.

Winter tourism is a major economic driver in the Northwoods. The lack of snow the last two years has had lingering impacts for some.

Currently in Oneida County, those looking for a short-term rental are required to book a full week