Department of Tourism

Governor Evers says farms like Rooted in Red, which offer tours and hands-on experiences, combine two of the state’s biggest industries to create a better understanding of where food comes from

The tourism industry generated $23.7 billion in total economic impact in Wisconsin in 2022.That surpasses the previous record set in 2019, according to the state Department of Tourism.

Memorial Day Weekend is often seen as the unofficial start of summer.For many businesses in the Northwoods, this weekend marks the start of the busiest time of year.

Right now, businesses across the Northwoods are getting ready for the beginning of the busy tourism season.Governor Evers visited some businesses in Crandon as part of National Travel and Tourism Week and to push for tourism spending in the state budget.

State tourism officials say the coronavirus pandemic caused a 30% decline in direct spending by tourists in Wisconsin in 2020, but they are optimistic the…

As reported by Oneida county chamber officials and others, some destinations have had many visitors come here during the COVID-19 pandemic to relax, other…

Like the rest of the economy, tourism has taken a major blow from the COVID-19 crisis. But 2019 numbers reported by state tourism leaders recently…

A group of county and chamber officials from six counties, named Northoods of Wisconsin, have been collaborating to promote tourism to northern Wisconsin…

There appears to be a marked increase in the number of tourists who visited Wisconsin destinations this past summer.Department of Tourism spokesperson…

The new website is onenorthwoods.com and the brand is take a vacation and have some fun.State Tourism Secretary Sara Meaney was on hand Thursday as the…