Department of Tourism

Wisconsin had its third record-breaking year for tourism with $25.8 billion in total economic impact in 2024.Many Northwoods counties also had record-breaking years again, but there are signs back-to-back recent low-snow winters are having an impact.

Tourism is one of the top industries in Oneida County providing more than 2,000 jobs, but that only tells part of the story on the impact it has on the economy.The Oneida County Tourism Council hosted a forum on tourism impacts.

Governor Evers says farms like Rooted in Red, which offer tours and hands-on experiences, combine two of the state’s biggest industries to create a better understanding of where food comes from

The tourism industry generated $23.7 billion in total economic impact in Wisconsin in 2022.That surpasses the previous record set in 2019, according to the state Department of Tourism.

Memorial Day Weekend is often seen as the unofficial start of summer.For many businesses in the Northwoods, this weekend marks the start of the busiest time of year.

Right now, businesses across the Northwoods are getting ready for the beginning of the busy tourism season.Governor Evers visited some businesses in Crandon as part of National Travel and Tourism Week and to push for tourism spending in the state budget.

State tourism officials say the coronavirus pandemic caused a 30% decline in direct spending by tourists in Wisconsin in 2020, but they are optimistic the…

As reported by Oneida county chamber officials and others, some destinations have had many visitors come here during the COVID-19 pandemic to relax, other…

Like the rest of the economy, tourism has taken a major blow from the COVID-19 crisis. But 2019 numbers reported by state tourism leaders recently…

A group of county and chamber officials from six counties, named Northoods of Wisconsin, have been collaborating to promote tourism to northern Wisconsin…