A recent wave of racist texts targeting Black Wisconsinites has sparked concerns about data privacy.
The personal information people voluntarily disclose on various online platforms is often used for marketing purposes and can be sold to data brokers, who then sell it to others.
Chad Johnson, assistant professor of computing and new media technologies at the University of Wisconsin-Stevens Point, said industry estimates show most data brokers have no less than 15 data points on every American including age and ethnicity, detailed contact information and even Social Security numbers.
"Since there's no regulation over who can buy those, of course, it could be other advertising agencies, it could be other platforms," Johnson pointed out. "But there's also nothing stopping, for example, a white supremacist movement from buying that information for purposes exactly like this."
Personal data can also be stolen or leaked. Johnson added there is currently no comprehensive federal law to protects data and privacy in the U.S. However, Wisconsin's new data privacy law goes into effect next year.
The Wisconsin Data Privacy Act, passed a year ago today, includes requiring businesses to inform people if their data is being collected and the purpose, as well as the right to access their personal data and request it be corrected or deleted.
Johnson said because anyone can have such detailed information about their targets is where an intimidation factor comes in.
"It kind of sends the message, also implicitly, well what else could they possibly know?" Johnson explained. "If they have my ethnicity, do they have my address, do they have my children's names, do they have my school or my children's school? Do they have my web history, or anything along those lines? It's impossible to know."
He added until people come together to demand better regulation, little can be done to prevent cyberattacks, making individual precautions more important than ever.
