Department of Tourism mohamed_hassan

There appears to be a marked increase in the number of tourists who visited Wisconsin destinations this past summer.

Department of Tourism spokesperson Craig Trost says final economic impact numbers aren't in yet, but there have been some indicators tourism was good.

They have what are called 'arrival' numbers...

Oneida County Tourism Council-TravelWisconsin .com

The new website is and the brand is take a vacation and have some fun.

State Tourism Secretary Sara Meaney was on hand Thursday as the Oneida County Tourism Council unveiled it's new tourism marketing approach. The council is composed of Oneida County Chambers of Commerce, who see visitors as sharing a region not just one locality.

National Park Service

Tourists continue to come to Wisconsin and more than the year before. That assessment comes from new figures released by the state during National Tourism and Travel Week.

Oneida County Tourism Council President and Minocqua Chamber Director Krystal Westfahl talks about those numbers...


Governor Tony Evers and cabinet members stopped by Rhinelander Tuesday to spread the word about their version of the upcoming biennial budget debate.

His focus at the Cedric Vig Outdoor Recreation Center was the correlation between a clean environment and the tourism industry.

Tourism brings in $20 billion in revenue each year and supports 195,000 jobs, with a 7-1 return on investment. He is also putting in the budget a new position....outdoor recreation... within the Department of Tourism, saying a significant number of visitors like our outdoors.

Ken Anderson photo

Acting Wisconsin Department of Tourism director, Milwaukee native Sara Meaney , brings a strong background in marketing and promotion to her new position having held similar positions in Ireland and Colorado.

Addressing the Vilas County Chamber of Commerce annual dinner last week in St. Germain, Sec. Meaney outlined what's needed to improve tourism in Wisconsin.

Department of Tourism

Wisconsin’s Tourism Secretary is enthused about fall tourism and especially the growth of tourism here…

 “….Tourism right now is a $20.6 billion industry, it employs over $195 million people, that’s up 25,000 jobs. I think what I love in the tourism industry is it’s a gateway to Wisconsin in terms of how people outside our state think about our state…”

More than half of American workers left vacation time unused last year.

This adds up to 658 million unused vacation days. It is the highest number a group called Project: Time Off has ever reported, far exceeding the previous record. Americans are working more and playing less according to the report. 

Wisconsin's Tourism Secretary Stephanie Klett says there are implications for the economy from workers who don't take off enough time....

Funding tourism returns six dollars for every dollar invested in marketing. Those figures were given to the Oneida County Board Tuesday by a regional Department of Tourism specialist.

Jeff Anderson reported all sections of the state grew in tourist activity in 2014, including the Northwoods where both Oneida and Vilas counties rank among the top 16 counties in the state in tourism spending.

Wisconsin Department of Tourism

Wisconsin's Tourism Secretary says the state's funding to lure travelers has remained steady in the currently-debated budget, but more positions are being added to help new areas of marketing.

Stephanie Klett says their budget was increased four years ago by more than 2 million dollars..


"....two years ago we were given an appropriation of $200,000 every year to dip our toes into the international market so this year, not much changes with the budget...except....

Wisconsin's Tourism Secretary was watching Wisconsin's top basketball coach Thursday morning...

"....I'm watching Bo Ryan from my hotel room right now in Wisconsin Dells zip line. So coach Bo Ryan from UW-Madison men's basketball team the final four.... is starring in our next commercial spot...."
Stephanie Klett says Ryan was happy to accept the offer to be in the next tourism ads.

State of Wisconsin

The state's Tourism Secretary says 2013 showed strong growth by travelers in Wisconsin and especially the Northwoods.

This week is national Travel and Tourism week.

Stephanie Klett says tourism had a 17 billion dollar impact on the state's economy last year up $700 million from the year before. More than 100 million visits from travelers. She says increasing the tourism marketing budget has paid off big dividends..

A different approach to marketing Northwoods winter recreation has come out of a state-funded survey.

The five county, three-year study was funded by the Department of Tourism for Vilas, Oneida, Forest, Lincoln and Langlade counties. Milwaukee area residents showed not only a liking for snowmobiling and ice fishing, but silent sports showed strong favor, says Kim Baltus of the Minocqua Area Chamber of Commerce...

The economic impact of tourism in Vilas county and elsewhere was shown in a recent report.

The state reported tourism accounted for more than $10 billion in visitor spending in Wisconsin in 2012, $6 billion of that on dining, retail and recreation. Cindy Burzinski, Executive Director of Vilas County Tourism and Publicity says visitors spent a lot of money in places to stay, eat, and shop...


" 2012, visitor expenditures were at $195.4 million dollars, and that was a 10 percent increase over 2011...."

Tourism Dept.: Falling for Fall in Wisconsin

Aug 8, 2013

State tourism officials are harnessing some star power for a new fall tourism campaign.  A 90-second television ad released last week features football star Jordy Nelson, and is directed by Jerry Zucker, producer of the movie Airplane.  Danielle Johnson from the state Department of Tourism says the ad tells viewers, ‘there’s no place like fall in Wisconsin.’